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Original Message
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| So you're saying I'm right. |
| By Walker - 06/10/2004 6:02:37 PM; IP 216.159.232.26 |
"My engine was paid for by me. Hot Rod did not provide a dime. The piston company I work for was kind enough to make a set of pistons for me so I saved $600"
So, basically, you're saying I'm right.
HR didn't spend one thin dime on this, other than an expense account trip for an interviewer, who probably did more than just your interview/photo-session on his trip.
"Of course Hot Rod gets parts from manufacturers. Have you ever built an engine and dynoed it? What did it cost? Can you imagine doing two, three, or five of them every month?"
I can imagine doing a dozen of them every month. Let's see...circulation of 100,000 times $3/mag income = $300,000 per month less the cost of one dedicated editor, a bunch of shared people photographing, writing, goferring, typing (shared with all the other covers in the company); leaves a bunch o' money left for substantive testing.
Where's it go? Not into content obviously. It's going to pay off the debt and line the pockets of the investors who chuckle as they deposit the checks from HR's parent company.
It's like the Dire Straits song: Money for Nothing.
"I have yet to see a single article that was a verbatim quote from a manufacturer. We had some folks here once that thought they could do that - write an article and pay to have it published."
Maybe your guys didn't offer enough. I know for a real fact that you can find PR releases reprinted in car magazines as news stories. Check out "New Products" in one magazine, and see the same release as an article in another mag.
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